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Email Nippon Steel CEO

Nippon Steel just announced a US$730 million deal, partnering with Whitehaven Coal for a 20% stake in their Blackwater mine in Queensland's Bowen Basin. This is a risky business deal for Nippon Steel. Email the CEO today to demonstrate your disappointment and anger and tell him the top 5 reasons that Nippon will regret this deal:

  1. #RiskyBusiness: Whitehaven’s huge pipeline of proposed new coal projects has made them a major target of the Australian climate movement that successfully delayed Adani’s Carmichael coal mine for almost a decade and caused significant disruption and reputational damage to its financiers and business partners. This partnership now makes Nippon Steel a target of community opposition.
  2. Climate goals: Nippon Steel has committed to reducing your carbon emissions by 30% by 2030 and being carbon netural by 2050. Buying a 20% stake in one of the largest mines in Australia is not compatible with reducing emissions and indicates that Nippon Steel is not taking responsible steps to mitigate the climate crisis.
  3. Koalas and their habitat: Whitehaven Coal’s coal expansion plans will have the biggest impact on koalas of all coal companies operating in Australia. Whitehaven Coal’s coal expansion would clear 7,594 ha of koala habitat, pushing the iconic marsupial to the brink of extinction. Nippon's partnership with Whitehaven Coal is explicitly supporting the extinction of the koala.
  4. Investor sentiment: On top of coal mining's threat to climate and koalas, a recent survey suggests that steel investors agree that green steel cannot be manufactured by fossil fuels, metallurgical coal’s risk profile will increase in the next decade, and the reputational risk from metallurgical coal outweighs its financial benefits. 
  5. Environmental vandals: Whitehaven Coal has a well documented history of environmental destruction. In 2021, Whitehaven Coal  pleaded guilty to illegally taking one billion litres of water during a severe drought in New South Wales. Whitehaven Coal has been found guilty of more water related offences than any other coal miner in Australia. In total, Whitehaven Coal has been found guilty of, or investigated for, breaches of the law on at least 35 occasions. Partnering with Whitehaven Coal is putting Nippon Steel at legal and financial risk as a result of Whitehaven Coal's horrible track record.

📧 Send an email now to Nippon Steel CEO Eiji Hashimoto, and tell him that partnering with Whitehaven Coal is #RiskyBusiness. 👉

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Together, we can move Australia beyond coal!